Tag Archive: SIP Trunking


VoIP Demystified

VoIP (Voice over Internet Protocol) phone systems can be mystifying to many people. A “system” is by definition a group of items forming a unified whole. VoIP PBX phone systems vary greatly in their features, capabilities, size, form factor, telephone carrier service connectivity, cabling, connected phone sets, etc. Although VoIP technology has evolved greatly over the past decade, such fundamentals of IP PBX systems as how they operate and what they require to perform reliably has not changed. That is the focus of this paper.

For starters, a common misconception is that VoIP means that phone calls are carried primarily over the Internet. Although that capability exists, the “Internet” as used in “Internet Protocol” has nothing to do with the World Wide Web. It really should be spelled “inter-net” — between networks. And, a definition for “protocol” is that it is just a technology rule or standard, in this case for enabling the transport of voice data packets over a network. That network can be a local area network (LAN) that is within a building, a wide area network (WAN), and yes, the Internet itself.

If using the Internet, connectivity to the IP PBX is achieved through SIP (Session Initiated Protocol) trunks (lines) and the communications are managed by an Internet Service Provider (ITSP), the equivalent of the “phone company”. SIP represents another industry standard protocol, and the trunks can be a broadband T1 circuit, DSL, Cable Modem, etc.). If one uses SIP trunks, does it then preclude standard connectivity to the public switched telephone network (PSTN) using analog trunks and/or a Primary Rate Interface (PRI) circuit? No. All can coexist on the PBX opening up a new world of communications capabilities and savings including remote worker communications, inter-office system integration, least cost routing of phone calls including international calling, unified communications, effective “find me” routing of calls, lower line costs, etc.

As a result, Zultys’ MX line of IP PBX systems allows our customers to be able to use a variety of trunks in the most effective way. For example, a company might use PSTN trunks for most of its inbound or local outbound calls while using SIP trunks for lower-cost long distance calls. In fact, that company may use two or more ITSPs on SIP trunks. One for domestic long distance calls, one for international calls and several that have a low rate for calls to a specific country. Moreover, the Zultys MX automatically manages these least cost routings greatly reducing communications costs. IN MANY CASES, THESE SAVINGS ARE SUFFICIENT TO PAY FOR THE PHONE SYSTEM ENTIRELY!

OK. However, can you depend on SIP trunking for providing business-level communications?

Yes. IF it is done correctly!

Briefly, the way VoIP works is that voice energy at the phone is converted to packets of digitized voice data that are transmitted over data networks and then reconverted at the destination. Each SIP conversation typically requires 84Kilobit of network bandwidth. (The use of voice compression algorithms can reduce this need.)

So, here is how to roll out CORRECTLY a VoIP phone system in your Enterprise:

1.Decide if your voice network and data network should be converged onto one network or if it would be better to keep them separate.
2.If converging the two onto one network, perform a DETAILED network analysis. Will it be able to have adequate bandwidth, can it provide for a guaranteed quality of service (QoS), is your firewall VoIP-friendly, etc? An analysis by a qualified, outside firm often is a worthy investment.
3.Ensure that your network is cabled properly for the phone sets (CAT 5e is the minimum today and CAT 6 is quickly becoming the de facto cabling standard with video communications a growing requirement. Test your cable structure. Are any cables pinched or noisy? Be sure that none of your cables exceeds 100 Meters in length.
4.NEVER daisy chain switches (switch to switch) – this piggybacking causes major slow downs of network traffic, affects QoS and can cause unpredictable results.
5.Remove all network hubs.
6.Use single, layer 3. QoS, power over Ethernet (PoE) Switches.
7.Use enterprise-level antivirus software on all servers and client PCs.
8.Ensure that you have running a business class, server-based spam filter appliance or a hosted spam filtering solution. Hosted anti-spam systems have the advantage of filtering the spam before it enters into your network.
9.Monitor which users are abusing your network bandwidth e.g. are users running applications for downloading music or streaming video or audio all day?
10.Require DEDICATED BANDWIDTH for your SIP trunks. Some providers also allocate additional bandwidth dynamically when required, giving priority to voice traffic.
11.Ensure that QoS routers are used end to end – meaning the provider has a QoS router(s) on its end, as well.

The investment in this structure provides for a high ROI by having optimal and reliable corporate voice and data communications.

Now, let us look at the requirements you need for your single office, home office and traveling staff to connect to your phone system. Each one needs a SIP phone (or SIP softphone) and access to a broadband connection, of course.

Most likely this broadband connection is a consumer grade DSL or cable modem service that provides asymmetrical upload/download bandwidths, Additionally, the actual bandwidth available can vary widely depending on the number of other subscribers of the provider that are using this shared network at any particular point in time and how they are using it.

To best minimize connectivity problems with remote workers:

1.Have the worker test that Internet service provider’s speed by having running any of the free test tools available on the Internet. Insist that they have the ISP correct a problem. (A service speed upgrade for the service may be needed.)
2.Have them use a modern, quality router/firewall that includes QoS functionality
3.Ensure that everyone on their network is running quality malware-prevention software on all PCs and that all PCs are current with the latest security updates.
4.Finally, the PBX must be programmed to route 911 calls received from the remote worker’s phone to the proper, local 911 location for that worker.

With these preparations, you will end up with a powerful, reliable, excellent communications system.

And, excellent phone communications is the hallmark of successful companies.

Related Links:

•Products: Business VoIP Phone Systems
•Products: Zultys MX250: Business PBX Systems
•Products: Zultys MX30: Small Business Phone Systems
•Products: Business Telephone Systems
•Products: Best IP Telephony Equipment
•Solutions: VoIP PBX
•Solutions: VoIP Phone Systems Solutions
•Solutions: Call Center Solutions
•Solutions: Unified Communications
•Solutions: Multi-Site & Branch Offices Solution

About Zultys
Based on open standards, Zultys Inc., a Silicon Valley company founded in 2001, manufactures feature-rich VoIP Business Phone Systems that easily scale to thousands of users. Zultys makes your business needs our priority. Our solution supports Mac, Windows 32 or 64 Bit or Linux users and integrates features such as soft-phone, Find me-Follow me, Presence, Secure Chat, Tele-worker support, Inbound Contact Center, IVR, ACD, Call Recording, Fax Origination/Termination, Cell Phone Twinning and much more. Zultys delivers on the promise of Unified Communication from open interfaces such as SIP to rich applications and networking. Not only is our solution cost effective, it also provides the highest energy efficiency with its compact single server all-in-one design. Zultys’ distributed architecture also helps companies maintain high availability, while being simple to install, manage and scale. For more information, visit us at http://www.zultys.com.

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The Challenge

With more than 65 years of experience under its belt, the Illinois-based company knows that timely, quality communications are key to efficient operations and customer satisfaction. However, with hundreds of employees at offices scattered across 11 countries, and facilities ranging from headquarters offices to manufacturing centers, Martin Engineering faced a growing cost and quality-of-service challenge with its ShoreTel phone system.
“We’re a company that has embraced advanced technology — including 3D design and systems modeling — to improve our products and processes,” said Wayne Roesner, Information Technology Manager, Martin Engineering. “So we’re very aware of the benefits we could achieve through VoIP and Unified Communications. We just weren’t seeing that materialize with the ShoreTel phone system we had implemented.”

Not only did Martin Engineering experience significant support costs for its ShoreTel system, it was also finding it difficult to scale its system to meet operational needs.

“The ShoreTel system had a significantly higher total cost of ownership and maintenance than we’d expected, and it was also very difficult to scale cost-effectively across our business units and operations,” Roesner said. “We knew we needed to find another solution that could better meet our business needs.”

The Solution

Midland Communications, a leading Zultys partner with more than 30 years of telecommunications experience, fully audited Martin Engineering’s business communications needs to craft a Zultys solution that resulted in an immediate return on investment. The Zultys solution allowed Martin Engineering to migrate all of its phone services to SIP trunking to realize immediate cost savings, and cut its support and maintenance costs by 50 percent. The solution met current business needs, fully supported remote and mobile workers worldwide, and laid a clear path for seamless expansion of the system.

“We quickly realized that the Zultys solution was an ideal fit for Martin Engineering’s needs, given its multi-site and remote worker requirements and desire to cut costs while expanding communications tools for the company,” said Jason Smith, VP of Midland Communications, a Zultys reseller. “Zultys’ native SIP solution is efficient, powerful and flexible. Furthermore, Zultys has a true partner-centric world view. We know we can count on Zultys’ support, and the fact that they view our success as being equal to their own is refreshing.”

Midland Communications implemented a Zultys solution that completely replaced Martin Engineering’s inefficient ShoreTel system. The initial phase of the Zultys solution covered 500 employees through the implementation of a redundant cluster of MX-250 IP PBXs installed at their Neoponset, Illinois headquarters campus, with MX30 IP PBXs located at facilities in Peoria, Illinois; Denver; Aspen, Colorado; Ozarks, Missouri; and a site in Mexico. The company also installed Zultys IP phones at each site.

The Zultys MX250 and MX30 all-in-one solutions combine a wide range of Unified Communications features — including voice, high-definition video calling, presence, IM/chat, powerful call handling and UC mobility — into a single 2U rack-mountable or shelf-top appliance. The company secured licenses for MXIE™ (the Zultys Unified Communications Client), UC mobility, Fax, Call Record and other features. The Zultys IP PBXs were grouped together into an MXgroup configuration, providing completely seamless company-wide Unified Communications, including extension dialing, presence and chat services.

The Benefit

“The Zultys solution paid for itself on day one,” said Wayne Roesner, Information Technology Manager, Martin Engineering. “Our transition to the solution was near-seamless, including a full migration to SIP trunking that immediately paid for the entire cost of the system installation by eliminating expensive PSTN services. Also, because of the simplified system architecture Zultys’ ‘all in one’ solution provides, we were also able to cut our maintenance and support costs in half. We are also realizing significant productivity gains and improvements in customer service through great tools like presence, chat and mobility.”

Martin Engineering has also been able to weave its global workforce into a single team through Zultys’ fully integrated Unified Communications solution.

“Now all of our staff have the same access and connectivity to the corporate communications system, no matter where they are located,” Roesner said. “Zultys does a great job with seamless, painless remote worker support, and their UC mobility applications for BlackBerry and the iPhone mean even our mobile workers are fully integrated and accessible. An employee can be on their mobile phone at a customer site and collaborate with colleagues around the world to troubleshoot in real-time.”

“Happy customers, more opportunities and great support? I couldn’t ask for more from a Unified Communications solution provider like Zultys,” added Midland’s Smith.

Case Study MARTIN ENGINEERING

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